Shopping Bag
The shopping bag gives the garment a durable outer layer and keeps the brand visible after purchase without adding unnecessary detail.
01 /03
Indian craftsmanship doesn't need reinvention
It needs reintroduction.
Origin
Inspired by Trinjan—
the Punjabi tradition
where women gathered
to embroider, share
stories, and preserve
craft together.
More than embroidery, Trinjan was a ritual of community. It transformed craftsmanship into conversation, passing techniques, memories, and identity from one generation to the next. The brand reimagines that spirit through contemporary design.
Heritage
Every thread
holds a memory.
Phulkari is more than decoration. It carries celebration, family, and tradition within every stitch, turning garments into heirlooms that preserve stories across generations.
Legacy
Craft survives
when it is passed on.
The future of heritage depends not on preserving it unchanged, but on giving it new ways to be experienced. Trinjan honours traditional craftsmanship while presenting it through a contemporary luxury lens.
Packaging
Packaging
The packaging was designed to protect the garment, present each element in a clear order, and carry the same material language across box, bag, and tag.
Presentation
Presentation Box
The drawer box protects the garment while creating a slower and more intentional opening experience. Each layer is revealed one step at a time.
Applications
Brand Touchpoints
Garment Tag
The garment tag carries essential information in a compact format and uses the same warm palette and quiet typography as the rest of the system.
01 /02
System
Packaging System
The box, bag, and tag work together as one set of brand applications. Materials, colour, and typography stay consistent from first handling to final storage.
